Everyone knows Google controls search engine. It usually has roughly 70% market share of all search activity on the net. Microsoft's Bing comes a far second. But Google is facing a series of challenges that could upset that dominance. The challenge comes with a new type of search, called latent, abstract, or conversational search.
If you wanted to search for something on the web, you typed in keywords. Google has trained us all to type in those words in order of importance, not the order in which they make sense. In the future that may change. Google, Facebook, and Apple are all developing tools that will allow us to search the way we speak naturally. Though searching is for the kinds of non-specific, abstract, or latent thoughts we use in real life. Generally produces useless search results.
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