Google moved out with a new Nexus 7 tablet on Wednesday. However a much smaller and cheaper new device may be the one that makes a extremely great influence in the consumer technology world.
Chromecast is a glorified thumb drive that enables Web streaming to television. At $35, it's also practically free, considering that it comes packed with three free months of Netflix, worthing 24 dollars. Streaming media onto the (relatively) big screen is nothing new. Set-top boxes like Roku and Boxee have provided the service, at least in part, for years. The accessory fits into a TV’s HDMI port and allows users to stream video, share tabs from the Google Chrome browser, or play music from their smartphones, tablet or computer on the big screen.
But Chromecast, though, Google appears to have stripped down Web streaming to its purest elements. "It looks like they have learned from their mistakes, and radically simplified the experience," "Instead, Chromecast is pure simplicity: Search and discovery of video content is happening on the mobile device or laptop, and all Chromecast does is stream media from the cloud." Google and Apple have both tried and, at least so far, largely failed to make inroads into the living room with streaming TV products. Google TV struggled to get some major content providers to play ball. And Apple CEO Tim Cook has acknowledged that Apple TV has suffered as more of a novelty for diehard fans than a mass-market success. (A full-on Apple TV set, which has been the tech world's most-anticipated piece of supposed vaporware for the past couple of years, could of course change that).
Those products, along with Roku, Boxee and the like, have been, in a way, similar to traditional TV. Approved "channels," chiefly Netflix, Amazon and other Web video services, are available. But Chromecast takes streaming to a whole new level -- offering a quick, simple version of what tech-inclined folks have been able to accomplish by rigging up their laptops or desktops with their TVs. Essentially, if you can watch it on a computer, tablet or phone screen, you'll be able to watch it on your TV. That's the logical end goal of Web streaming, and many analysts are saying Google struck a huge blow by being the first to offer it up in a way that the typical consumer can understand and usage. "By coming out early at an extremely cheap price, Google may wind up dominating the TV delivery industry," Early interest in the 2-inch gadget appears to be high. Thursday afternoon, Chromecast was listed as out of stock on Amazon and Best Buy's website. The Google Play store was accepting orders, saying the device would be shipped in 3-4 weeks. While deals with the TV networks seem inevitable, Chromecast also could allow Google to make deals directly with content providers, in much the way Netflix has with original programs like Emmy-nominated "House of Cards" and a revived "Arrested Development." Web TV services like Hulu have thus far tried to limit their basic service to computer screens, offering the ability to stream to television for extra money. Now, Hulu says it's working with Google to offer an "optimized" version on Chromecast. How Chromecast will impact Google's battle with Apple remains to be seen. The existing Apple TV product, with its Airplay feature that streams from the Web, has its followers. But it only works with Apple products, naturally. Chromecast is designed to work on any platform that can run its Chrome browser. So a user could, for example, stream a YouTube video from an iPad, then watch a Netflix movie from a PC -- all streamed on a TV set through a Google device. "On paper at least, it's the best device Google has ever announced ...