Twitter has announced it plans to join the stock market. We answer five questions on the social networking site’s plans for stock market flotation.
On Twitter. The company sent out a tweet saying "We've confidentially submitted an S-1 to the SEC for a planned [initial public offering]." Twitter said little else about its refraining from giving a timing or price for the offering and its flotation plans.
Twitter worth from Investors have valued from the micro blogging site at more than $10bn (£6.3bn). Mostly through advertising and companies paying for promoted tweets. These tweets post on people’s timeline, typically reaching 200 million active users, who alone send more than 500 million tweets a day.
According to advertising and recommendation of eMarketer, Twitter is on track to post $583m in income in 2013, up from $288m in 2012.
Andrew Frank, social media expert at technology research company Garner, speaking to the BBC offered some possible reasons: “The IPO” gives its investors a way to get some of the money back that they put into the company at the establishment. It gives the employees a similar kind of event to reward them for the success they've had so far. And it gives Twitter itself extra funds to invest in new projects and modernization.
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